Alt tags are basically text descriptions for your images. They let search engines know what purpose an image has. It is best to use your descriptive keywords in your alt tags, while at the same time, making sure that it accurately describes your image. Alt tags look like this:
<img src="your-image-url-here.com" alt="Insert your alt tag here.">
<img src="your-image-url-here.com" alt="Insert your alt tag here.">
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