Word usage that encourages a reader to take action. For example, "Click here to register for free seminar." or "Quickly signup for our free trial!" Marketers have found that explicit calls to action yield positive results.
An email marketing message or a series of emails designed to accomplish an overall goal. A marketer may have a campaign to drive more traffic to their website or to increase the awareness of a new product line.
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a US federal law that establishes requirements for those who send commercial email. It establishes penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
A Completely Automated Public Turing test to tell Computers and Humans Apart is used to determine whether or not the user is a real person or a computer. People are asked to type in a series of distorted images to prove that they are not a machine, since an automated computer program cannot decipher the letters within an image.
Catch-all allows you to set up a default mailbox that "catches" all mail that is sent to your domain, but not to a specific account you have created. So, if I send an e-mail to joe@yourdomain.com, but joe doesn't have a POP3 mailbox or forwarder, that e-mail will go to the catch-all account. The catch-all account can be set up as either a physical POP3 mailbox, or forward mail to another mailbox. Catch-all accounts are well known spam traps so at this time we have disabled the use of catch-alls.
A Microsoft e-mail component we use with our IIS web servers. This component is slowly being phased out in favor of the newer CDOSYS component.
Microsoft's new implementation of their IIS web server mail component that can be used with any web-based scripts. This component is replacing the CDONTS mail component.
This is the maximum number of ColdFusion Data Source Names (DSNs) you can create to connect to your databases from your ColdFusion scripts.
A powerful and popular ColdFusion image resize component. Please visit http://www.kolumbus.fi/jukka.manner/ for more.
Users get their own personal CGI-BIN which allows you to put your executable scripts there. This is usually used with the Perl language.
Adobe's popular ColdFusion scripting language has been around for a while and is one of the easiest, adaptable scripting languages available today. Infuseweb now supports the newest version of Coldfusion, ColdFusion 8, which is more stable and has more features than ever before.
A community portal software allowing you to provide social network to customers. For more information, visit http://www.communityserver.org
With our SmarterMail e-mail software, you can easily define automated methods to handle incoming e-mail, such as forwarding, deleting, and organizing based on specific rules (such as specific words, domains, e-mail accounts, etc) using the built-in content filter of our webmail software.
The email address to which cPanel routes any email message sent to email accounts which do not exist at your domain. Also called a Default Address.
A protocol that lets a web server communicate with scripts and other software. cPanel’s CGICenter provides an array of CGI scripts that let you generate and manage useful features for your website, including a guestbook, clock, hit counter, countdown clock, and banner ads.
An automated message triggered by the receipt of an email for the purpose of identifying the sender as a trusted & real source. The challenge is a message to the sender of the email with instructions for how to validate themselves (often this involves a CAPTCHA test). If the sender provides a valid correct response, their email address is added to the recipient's list of trusted senders and their message is passed along to the recipient.
A routing method that assigns each Internet user to a four-part IP address, with each part separated by a decimal, followed by a slash and a number between 0 and 32.
Classic ASP (Active Server Pages) is an older, but still very popular Microsoft scripting language that allows you to create dynamic web pages, that is, web pages that can change based on dynamically changing data.
A means of communicating with a computer by typing commands. On Unix systems, this is also often called a shell.
An indicator of response to a specific email message, as measured by the percentage of recipients that click on a link included in the email. To determine the click-through rate, divide the number of responses/clicks by the number of emails sent (multiply this number by 100 to express the result as a percentage). Marketers will often benchmark their current click through rate with past click through rates to determine whether campaigns are
Any application that accesses a service on another computer. Web browsers such as Internet Explorer can be called web clients. FTP clients include FileZilla and Cyberduck.
The text/copy, graphics and images that comprise your email, website or marketing materials. Most marketers will spend a lot of time perfecting their content to ensure they can get the best possible results.
The number or percentage of recipients who respond to your desired action in a given email marketing campaign. This is the measure of your email campaign's overall success. You may measure conversion in sales, phone calls, appointments, traffic, etc.
In marketing, CPM commonly refers to the cost per 1,000 (one thousand) names on a given list or impressions served. For example, if you buy a list priced at $10 CPM, you would be paying $0.01 per email address.
Pieces of software that you can install on your website through cPanel. cPAddons provide useful tools to your website. Common examples include bulletin boards, chat programs, and online shopping carts.
The main repository of Perl modules, pieces of Perl software. The CPAN library (located at http://www.cpan.org) contains over 12,000 modules, most of which are free of charge. cPanel allows you to search CPAN and install Perl modules.
cPanel is the de facto standard for turning standalone servers into a fully automated point-and-click hosting platform. Tedious tasks are replaced by web interfaces and API-based calls. cPanel is designed with multiple levels of administration including admin, reseller, end user, and email-based interfaces. These multiple levels provide security, ease of use, and flexibility for everyone from the server administrator to the email account user.
Cron jobs allow you to run a certain command at times set by the job. For example, you could set a cron job to delete temporary files every week so that your disk space is not being used up by those files.
A powerful, free PHP/MySQL shopping cart that can easily be installed on your site with one click. For more information, visit http://www.cubecart.com.
curl is a command line tool for transferring files with a URL syntax.
Don't you just hate that nasty "Error 404" page that appears when you go to a page that doesn't exist on a website anymore? Custom Error Pages allows you to replace several default error page types with a better looking custom page of your own.
Create a powerful blogging application on your site with just one click. For more information, visit http://www.dasblog.info.
A command on a server, executed at regular intervals. These commands are stored in a Unix configuration file called crontab.
A request, which you send to a certificate authority, for an identity certificate. cPanel can generate a CSR for you, but since authorities vary with regard to the information they require, you should check their requirements before applying for a certificate.
