A page on a website that is linked to an email for the purpose of providing additional information directly related to products/ services promoted in the email. Many marketers use specialized landing pages when they use email or search engine advertising.
A term for an old software program or computer system that is still in use.
Text links or images that when clicked or pasted into a browser send the person to another online location, such as a web page, PDF file, etc. To be most effective in encouraging clicks, links should be visible and clear
The length of time it takes for a page or email to open completely in the browser window. The goal is to have the fastest load time possible. Large images increase the overall load time.