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SCP (Secure Copy Protocol):

A method of transferring encrypted files from one computer to another. This method prevents data from being intercepted and read.


Dividing or segmenting your mailing list based on interest groups, purchasing behavior, demographics, location and more for the purpose of targeting specific email campaigns to the audience most likely to respond to your messaging or offer. Quality mailing list segmentation and targeting often results in higher open rates and click-through rates.

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The Elite University Glossary is filled with all of the most common email marketing lingo so that you can learn and use all the proper terminology as you become an email marketing expert.
Please select a word from the list below.


Software that allows you to interact with a computer. Many Unix shells allow you to type commands, and are often referred to as CLIs, or command line interfaces.


A link to an application which allows you to access it from a convenient location, like your computer’s desktop.


A signature is the tagline or short block of text at the end of an email message. It generally identifies the sender and provides additional information such as company name, contact info, website, etc. Usually the information you would find on someone's business card appears in their signature.

Single Opt-In

Single opt-in is when a person joins your mailing list by visiting your website. Instead of requiring them to click a confirmation link in an email you send them (which would be a double opt-in process), you simply add them to your list. Even when using a single opt-in system it is a best practice to send an email out right away notifying the person what they have subscribed to.

SMTP (Simple Mail Transfer Protocol):

The standard method (protocol) that email clients use for sending messages. Email clients use the POP3 or IMAP protocols to receive mail from a server.

Soft Bounce

An email address that is rejected for what is most likely a temporary reason, such as a mailbox that is too full. Soft bounces can often be resolved and many marketers choose to leave addresses that return soft bounces on their mailing list.

Spam Trap

When you launch your internet browser (ie. Internet Explorer or FireFox) or while viewing your email in your email reader, the bottom of the window is commonly referred to as the "fold". The viewable areas before one has to start scrolling are "above the fold".


SPAM or Unsolicited Commercial Email (UCE) is an unsolicited email, usually of a commercial nature. Sending email to people who have not requested to receive messages from you will likely result in SPAM complaints. EliteEmail.com works closely with many organizations to help fight the battle against spam, while ensuring legitimate emails land in the inbox.


Chiefly, unsolicited email sent in bulk, usually by an automated system. As spam is considered a costly nuisance to the recipient, cPanel includes features like SpamAssassin and BoxTrapper that can cut down on the amount of spam received.


SpamAssassin is a mail filter to identify spam. It is an intelligent email filter which uses a diverse range of tests to identify unsolicited bulk email, more commonly known as Spam. These tests are applied to email headers and content to classify email using advanced statistical methods. In addition, SpamAssassin has a modular architecture that allows other technologies to be quickly wielded against spam and is designed for easy integration into virtually any email system. With our SmarterMail e-mail software, you can manage rules for spam filtering on your e-mail accounts. This gives you greater control over the spam that you receive in your e-mail inboxes. You can easily manage your MS SQL database with either Microsoft Enterprise Manager (for SQL 2000) or SQL Management Studio (for SQL 2000/2005) by following some simple steps outlined in our knowledgebase.. Server Side Includes. SSI is often used to include something into an HTML page. An example of a practical usage for this would be to include your e-mail address at the bottom of each page. If you do this as an include, then when your e-mail address changes, you will only have to update it on one page and not your entire web site. A static IP address allows you to access your web site on a dedicated IP address, for example, Usually, the only reason you'd need a static IP address is if you need a dedicated SSL certificate on your site. Some software, such as eCommerce, may require a static IP as well. Normally, all sites are configured on a shared IP and sites are resolved in IIS using Host Headers. This is the number of TOTAL subdomains you are allowed across ALL domains in your account. A subdomain is a logical division of your main web site. For example, in mysubdomain.yourdomain.com the mysubdomain part is your subdomain. It allows you to essentially create a website within a website without your needing to purchase an additional domain name. This is good if you need to separate content on your site into different distinct areas. We provide you with a library of FREE and easy-to-follow Flash-based tutorials to help you through common tasks with our hosting environment and across a wide variety of web hosting topics. Create virtual directiories, which easily allow you to point a URL path to a physical folder or redirect the URL to another site altogether. When you rent a VPS from Infuseweb, you get total administrative/root access over your VPS. You have the freedom to install any apps you want and change permissions as you see fit. Easily backup your server at any time, then restore to that point if you need to. You can also repair your VPS if it does not boot, and even reinstall the VPS back to the default settings if necessary. This is the amount of TOTAL monthly bandwidth your server will allowed to use. Additional bandwidth can be purchased easily if needed. This is the amount of physical disk space your VPS will have available to it. Keep in mind the operating system takes up some of this disk space but the total amount of disk space, operating system included, will be this amount. Your VPS comes configured with one static IP address. Additional IP addresses can be added to your server for a nominal $2/ip/mo. With Parallels Virtuozzo Containers' VPS Management Console, you have an easy web-based tool to manage all aspects of your VPS, including: Start/Stop/Reboot Container Control containers with Start, Stop, Fast Stop and Restart functions Container Services Management Manage container services and processes such as stopping an unresponsive task or restarting a service Container Resource Monitoring Monitor container resource utilization for CPU, system, disk space and disk inodes Backup/Restore Container Back up and restore containers including all system and user files Container Repair Start the container in repair mode when a container is broken and does not boot Container Re-install Reinstall the container from scratch, either saving or discarding existing files Container Actions Log View the container actions log to monitor resource shortage alerts and various container events Embedded SSH or RDP Client This is the amount of dedicated memory your VPS will get. If your server needs the entire amount, it will be readily available for your server to use. You can connect to your VPS easily using the Remote Desktop Connection (RDP) client that is included on any Windows XP or Vista desktop. With RDP, you can manage the server just like you were sitting at your desktop. We guarantee the hardware and network your VPS is running on will be available 99.9% of the time and probably much more. While we cannot guarantee changes you make to your server that would cause it to become corrupt, we will certainly help you get your server back up and running as soon as possible. Web Forwarding allows you to redirect your web site to another web site. You may wish to do this if you are switching to a new domain name, or have a need to redirect users to another web site temporarily. Our powerful SmarterMail webmail allows you to manage your Infuseweb-hosted e-mail, including composing, deleting, viewing, and sending e-mail from your mail account from anywhere you have access to a web browser and an Internet connection. You can also have webmail collect e-mail from other mail accounts you have at different providers so you only have to look in one place to view your e-mail. Sites created on Infuseweb servers now run on Windows Server 2003 and IIS6 technology. More stable, more secure, and more efficient, Windows Server 2003 and IIS 6 are a fast growing and powerful web server combination. Infuseweb now supports easy installation of the WordPress blog, a powerful free blogging software. More information is available at WordPress.org.


An application which can filter suspected spam before you receive it. SpamAssassin can be configured to filter spam more or less aggressively, according to your needs. Learn more about SpamAssassin at its website: http://spamassassin.apache.org/.

SPF (Sender Policy Framework):

A feature that allows a recipient server to verify that an email message has really been sent from the domain specified in the From: field. Enabling SPF can prevent your server from receiving replies to spam that has forged your domain name as part of the sender’s address. SPF only works if both the sending and receiving mail servers have SPF enabled.

SPF Record

When you launch your internet browser (ie. Internet Explorer or FireFox) or while viewing your email in your email reader, the bottom of the window is commonly referred to as the "fold". The viewable areas before one has to start scrolling are "above the fold".


The falsification of an email header so that the email appears to have be sent from someone or somewhere other than the actual source. Illegitimate marketersa use spoofing to disguise their identity in an attempt to commit fraud and avoid getting in trouble for sending spam or UCE. There are several email authentication practices currently in use to prevent spoofing, but it does still happen to many of the most popular brands on the internet.


In email, this term is used to describe the forgery of a domain name as the sender in the header of an email. Enabling SPF makes it more difficult for spammers to spoof your domain.

SSH (Secure Shell Handler):

A network protocol that allows a user to log into a remote machine user account securely. cPanel can create keys for authenticating your identity during SSH login, and provides a Java applet for accessing SSH through your web browser.

SSL (Secure Sockets Layer)/TLS (Transport Layer Security):

TLS is simply the more recent version of SSL. Both are cryptographic schemes that allow for secure interaction between a web browser and a web server. All sensitive data (credit card numbers, login information, etc) that is transmitted over the internet should be protected by SSL/TLS. You can install an SSL certificate on your web site to allow your site to be protected by SSL/TLS.

SSL Certificate:

An electronic document (using the filename extension .crt) which binds a public key to an identity consisting of an email address, company, and location. This electronic document is a key piece in an authentication process.


A subsection of your website that exists as a subdirectory in your home folder. If your domain were example.com, then the subdomain URL would appear as subdomain.example.com.

Subject Line

The subject line is the part of the email that indicates what the message is about. Your subject line should be short and to the point (30 - 50 characters including spaces, or 5-9 words), and it should accurately reflects the contents of the email. Using misleading subject lines is a very bad email practice.