Your USP or unique selling proposition is the unique attribute(s) of your business that makes your company or offering the ideal solution to a problem, the best way to fulfill a need/want or the best way to achieve a goal. Your unique selling proposition answers the recipient's question: "Why should I do business with you instead of your competitor?" Before launching an email marketing campaign you should determine your unique selling proposition.

When the user of an email address unsubscribes, this indicates that he or she no longer wishes to receive emails from your you or your organization. People can unsubscribe in a variety of ways including clicking the "Unsubscribe" link at the bottom of each email sent through EliteEmail.com, or by replying to the sender with the word "Unsubscribe" in the subject line or message body. This process is also known as opting-out. Including an unsubscribe method is part of the CAN-SPAM Act.

On the web, a URI is a string of characters that identifies a website. URI is often used synonymously with the terms “URL” and “web address,” although there are technical differences among the three.

A Uniform Resource Locator (URL) is the technical term for a web address, such as http://www.eliteemail.com.

On the web, a URL is a string of characters that identifies the location of a website. Since IP addresses are difficult to remember, URLs are used instead. For example, it is much easier to remember to go to http://www.example.com than http://208.77.188.166. URL is often used synonymously with the terms “URI” and “web address,” although there are technical differences among the 3.

A person who uses a computer to accomplish some purpose.